Japanese girls in bikinis and sexy swimwear flash mob Desigual store in Harajuku

A walk through Shinjuku or Shibuya in particular is literally like walking through a parade of hundreds of hot girls. It sometimes seems that every second girl is drop-dead gorgeous.

Sometimes what really makes the girls stand out are the clothes they wear — or their lack of them. A quite attractive girl can suddenly be elevated by wearing a striking yellow dress or by having short silver dyed hair.

But what about bikinis? We see a lot of skimpily, even scantily-clad ladies in Tokyo during the summer but you won’t normally catch girls actually in swimsuits walking down the streets of the capital.

Unless, that is, you go to Desigual in Harajuku. Following last year’s stunt for the opening, Desigual celebrated its one-year anniversary in the same semi-naked style: by asking customers to come in swimming wear and claim free merchandise.

Last year likely many of the bikini-wearers were actually models or people paid to attend for the publicity. This year’s event was even bigger.

On Saturday the “Seminaked Party by Desigual” kicked off at Desigual’s two branches in Harajuku and Fukuoka. Those dressed in bikinis got free clothes. Apparently the deal was limited to 100 customers and they exceeded this even before the store opened.

Bikini-clad youngsters started waiting at the store from 9pm on the previous night! The crowd was very lively, even rowdy… kind of like a bikini flash mob in Harajuku.

Now wouldn’t it be nice if girls in Tokyo was always dressed like this in the summer?

[Images source: Fashionsnap.com]