Lingerie brand Ravijour holds first fashion show, our jaws drop

Japanese sexy lingerie brand Ravijour has held its first solo strip show — sorry, we mean fashion show. To look at the pictures, it’s an easy mistake to make!

Models include Elli Rose, Mayuko Arisue and Natsumi Yoshida strutted their stuff on October 8th and showed off their slinky bodies in Roppongi to celebrate 10 years of one of Japan’s two main drop-dead-hot lingerie lines (the other is Peach John).

I know we write about Japanese lingerie like Ravijour perhaps a bit too much on this blog, despite it being a bit too ordinary to qualify for “kinky”. It’s just we find it amazing how overtly sexual the lingerie labels can be and still get such mainstream media attention. They can make Victoria’s Secret seem tame!

Long live Japan’s glorification of sluttiness!