Ojo-sama Seisui: Tokyo subway selling “fair lady’s holy water” energy drink

Go into a kiosk in a station on the Tokyo Metro subway system and take a look at the drinks.

There’s always a colorful selection of beverages.

But perhaps none quite so colorful as this.

In fact, the energy drink is proving so popular you may not even be able to find a can of Ojo-sama Seisui, which translates as “fair lady’s holy water”. Since April 1st the drink has been on sale at Tokyo Metro station shops.

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There’s even a catchy bit of copy: “The goddess inside me awakens”!

The drink is apparently full of healthy and beautifying ingredients, but the name is a jaw-dropper.

Of course, regular readers of this blog will know that seisui or “holy water” is a euphemism for urine or golden showers, and has inspired its own kinds of adult products.

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Take a look at the brand’s ad, which seems more like an anime fantasy film, full of maidens on horseback.

According to the tabloids, Ojo-sama Seisui is getting popular with male commuters.

The product is actually part of a series of “beauty energy drinks” and other unusual cosme items marketed in the same moe way.

Still, wouldn’t you rather have some of the real thing?

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