How do you get people to have safe sex? Well, don't trust the guys to fulfil their end of the bargain, it seems. Instead, get the girls to insist on protection. And communicate to them using their favorite manga characters.
That seems to be the logic behind the latest safe sex campaign in the sexually transmitted infection heaven that is Japan.
Sailor Moon, the manga and anime series popular with girls and young women, has inspired its own series of contraception.
The Ministry of Health, Labor and Welfare has launched a campaign fronted by Naoko Takeuchi's Sailor Moon heroines to ...
Okamoto continues its "Lovers Research Lab" with a third "project". Following the condom-maker's investigation into dinosaur sex and then the Zero One Belt condom-dispenser, Condo-Moody is a concept for an app that works in sync with a condom box.
Open the box and the app switches on (via Bluetooth). It then provides beautiful lighting to help set the mood during your lovemaking. Okamoto recommends you place the "communication tool" by your pillow.
This hilarious video shows an extreme version of a couple attracting the whole neighborhood with the lighting around their ...
The Japanese condom company Okamoto may make some of the best advertising in the industry -- from humping dinosaurs to condom-dispenser belts -- but it no longer has the crown of world's thinnest condom.
A court in Guangzhou’s Yuexiu District has said that Okamoto must stop using the label in its advertising, because the title of world's thinnest condoms rightfully belongs to Aoni condoms, which are made by Guangzhou Daming United Rubber Products.
Okamoto was a victim of its own success. If you make enough of a fuss about a claim, invariably there is going to be someone who got ...
Okamoto have done it again.
After teaching us that even humping dinosaurs want protection, the condom maker's latest fun marketing gimmick is a spring-loaded condom-dispenser belt. Yes, you did read that right.
The Zero One Belt uses voice recognition through a smartwatch-style wrist device to eject a 0.01 Zero One ultra-thin Okamoto condom (the world's thinnest condom). Say "Zero One" into the watch to command the belt. The belt then opens out and shoots the condom up into the air so you can catch it with a snazzy hand movement, showing your lover that you mean business.
Never ...
We've written before about Japan's amazing condom brands that go to great lengths to market their products in original ways. They have to do this since Japanese people -- if we believe the media and the surveys -- are either not interested in sex or, if they are, don't bother with contraception, leading to rising STDs and unwanted pregnancies.
And so we get the Durex "horror movie" or the annual "Condom Day" stunt.
Okamoto, the makers of the world's thinnest condom, have created this new ad for their products, using a lot of CGI.
It starts with two dinosaurs roaring. But if you think ...
Since few in Japan bother to use condoms (preferring to risk nakadashi or just pulling out to finish with a bang on their partner's face), the condom-makers resort to some pretty good marketing stunts to promote their products.
For example, creating the "world's thinnest condoms" or a "Condom Cookbook", or conducting sex surveys to alarm the country about their lack of sex.
There's even a Condom Day dedicated to the male contraceptive.
It's tougher for Durex, which is a foreign condom brand. The local market is dominated by Okamoto and Sagami, who specialize in condoms for the more ...
Tenga is having a massive year to celebrate its tenth anniversary.
It has continued its series of special new releases for the milestone with the Tenga Condoms.
While the condoms themselves are regular sleeves (natural color, natural-type tip), the packaging is awesome. Each of the condoms in the six-pack comes in its own mini case (common in Japan) with an individual pop art design.
The six are then stored in a round case that looks like it could house almost anything (sweets, snuff, a monocle) except condoms! As discreet and stylish as Tenga always is.
As usual the ...
Japanese guys, like their counterparts in porn, rarely use condoms -- which is a nightmare for condom makers and for health services, since it also means STDs are rampant.
Condom makers call on unusual tactics to promote their innovative contraceptives, and this also extends to those trying to promote safe sex.
There is a considerable irony that Japan's condom industry is large -- producing up to 30% of the world's rubbers -- but local usage is possibly ranked in the bottom three in the world.
To improve this state of affairs, Kyosuke Kagami and Opanpon came up with a very ...
When we think of Japan, we don't tend to think of condoms.
Far from it, this is the land of thousands of unwanted pregnancies, where most celebrities tend to get married shotgun-style and STDs are rampant.
But one company is fighting this. Sagami is not only doing its utmost to product incredible contraceptive products but is also trying to promote sex in general.
It is part condom maker, part sociology lab. It has set out to investigate the truth about sex in Japan and is responsible for some of the best research done into mainstream sex habits in Japan.
It also produces the ...
All of us look for a little bit of extra strength in the bedroom when faced with the task of pleasing our sexy partner. The Kabuto Samurai Condoms I found over at KanojoToys can't but help give me the armor I've been looking for.
True warriors need variation in their attacks, and the three types of Kabuto ("helmet") condoms that come in this set will just help bolster your sexy assault.
Minty Menthol in green for a cooler feel, classic clear Stamina for longer lasting pleasure and finally Tsubu in pink which boasts 1,350 nubs for the ultimate in lady-spearing.
Now all ...
