Bad news for Kojiharu fans.
Peach John's "new muse" is no longer AKB48's Haruna Kojima but the model and tarento Saeko.
We're not sure if Haruna's contract has completely finished or if this is just a temporary campaign, but Saeko has replaced her as the lingerie brand's lead model.
Saeko is famous for being famous, and for having a famous husband.
Her former husband, Yu Darvish, is one of the best known baseball players in Japan, though he clearly doesn't like to use contraception.
He has subsequently announced he is getting married again -- this time to a female wrestler! ...
AKB48's Haruna Kojima has shown us what she looks like when she wakes up in bed, in the bath, and gets dressed in the morning.
For her latest ad for Japanese lingerie brand Peach John, the Akihabara idol is shown stripping down and taking alluring selfies.
Kojiharu is the main marketing model for lingerie line Peach John and has frequently appeared in risque advertising stunts for the brand, including stripping off at a race track and doing some downright sizzling photo shoots.
Peach John is encouraging women around Japan to copy Kojiharu by stripping off to their underwear and ...
Bandai's Sailor Moon franchise has created a second set of its limited edition lingerie, with help from Japanese sexy lingerie maker Peach John.
The previous sets were all almost impossible to get your hands on, selling out very quickly. This new series promises to be just as popular, not least because of the way it is being marketed.
Peach John knows all about picking the right sexy models with the right bodies. Last time they had the likes of Rei Yasui looking very nice indeed in the lingerie.
This time round they have Peach John favorite, AKB48's Haruna Kojima, dressed up like ...
Our slinky maiden this week is Ai Okawa (大川藍).
Ai Okawa was born in 1993 and is a gravure model and fashion model. She has modeled for lingerie brand Peach John, whose taste in Japanese girls we know is second to none in hotness.
She is a member of the idol group ...
As we know, AKB4 hottie Haruna Kojima is a face (and body) of Japanese lingerie brand Peach John.
The latest exploitative ad campaign features Haruna -- officially, according to the AKB rules, a virgin -- getting frigid in the ice. She freezes a foreign guy trying to make advances on her.
In the end, Haruna is seduced by a dashing foreigner who takes off her clothes. She then goes off arm-in-arm with the gaijin, no doubt to break some of those AKB rules on no sex before graduating.
The whole ad is a sort of pastiche of the Disney movie Frozen, which has been a phenomenal ...
We first heard about this cosplay dream at the end of last year. Bandai had worked with Peach John -- who know a thing or two about lingerie -- to create these fantastic Sailor Moon-themed underwear sets.
And then they sold out in days.
They promised a return and more stock. They re-launched last week and we spoke to our friends at KanojoToys.com about selling them globally.
Then the Sailor Moon cosplay lingerie sold out again. In one day. In all colors.
We think the high attention might have something to do with the fact that they got sexy model Rei Yasui to model the ...
After sizzling in previous titillating striptease TV commercial and titillating us with her luxurious body in the lingerie photo shoots, AKB48's only genuinely hot member Haruna Kojima is back with another sexy Peach John TV ad.
This time the scene is -- like a plot from a bizarre outdoor Japanese porn film -- a horse racing track! Haruna first shows off her body on the paddock where she parades her stead. Then she takes to the track to win the race and then promptly take off her clothes again to reveal her modeling the pink "work bra II", which is 20% lighter than a regular bra. All ...
We are no stranger to ploughing the non-kinky fields of Japanese lingerie. Sure the flesh on display may not be anywhere near as revealing as Japanese adult video world or even Gravure idols, but frankly, it is more than enough
Along with rival brand Ravijour, Peach John are famously very risque in their models, including with celebrity young ladies like AKB48's Haruna Kojima.
They can also perform magic: Converting a modest A-cup bust into something very big and very sexy. For flat-chested Japanese girls, this is a life-saver.
Now take a look at the lingerie Peach John has created ...
We spend a lot of time bashing AKB48 on this blog but we have to finally admit the truth. We think Haruna Kojima is hot.
Actually, keen-eyed readers will likely have already deduced this from certain drooling articles in the past.
We previously blogged with glee about Haruna's new work modeling for Peach John, Japan's lingerie brand that is similar to Victoria's Secret.
She's back in a new series of ads which feature Haruna sleeping... perfect for imagining what it's like to be snuggled up close to her.
We're not sure about the red hair but we do like it when she cups her bust ...
We've long been an advocate that Haruna Kojima is one of the very few girls in the AKB48 millions who is genuinely attractive (along with the lovely Rie Kitahara!)
So here's some good news.
Haruna has been chosen by sexy Japanese lingerie brand Peach John to be their new face (and body) modeling the spring line-up.
Here she is showing off the new Workbra and also her own svelte figure (oh, and apparently trying to speak French).
Haruna's choice by Peach John also represents a victory of sorts as the lingerie maker tends to choose haafu for its models (for their exotic ...
