Japan has been experiencing something of a "suppin" boom of late, where it has become popular for women to wear no makeup -- or at least, to present a more natural look, as if they have not put on any makeup. Celebrities like Nozomi Sasaki have also shared images of themselves in "suppin" to demonstrate how amazing they look without the need for cosmetics. Paradoxically this has now led to women using cosmetic products to create the "suppin" look.
The suppin boom has spread to such an extent that "suppin cafes" have started to pop up in Japan. Basically these are like maid cafes or girls' ...
