A new survey has found that an increasing number of people in Japan aged 18-34 don't expect to get married. The results of the government-affiliated National Institute of Population and Social Security's 2021 survey of 7,862 people, published earlier this month, show that 17.3% of men and 14.6% of women aged between 18 and 34 claimed to have no intention of marrying. This is the highest such figure since the questionnaire was first conducted in 1982. Back in the mid-1980s, at the peak of the confident bubble economy years, the numbers were just 2.3% for men and 4.1% for women. The ...

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The latest survey about sex and romance in Japan to grab the headlines claims that 40% of single men in their twenties have never been on a date. The results of the government survey also suggest that this problem isn't just men either. About 25% of young single women too also said they had never had a date with another person. The numbers get a bit complicated, because 5% of married men and women in their twenties also said they had never been on a date, though this may mean they met their partner through a spouse introduction service and don't count their pre-marital meetings as "dates." ...

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We already know that young people and sexuality claims that they are becoming less interested in sex. A new book, though, attempts to get behind the sensational headlines and probe the real reasons and implications of this. Drawing on data from the six-yearly surveys conducted by the Japanese Association for Sex Education since 1974 -- in particular, the most recent survey in 2017 -- the book notes that sexual experience among high schoolers and college students was active until 2005, when it peaked for both male and females with 26.2% male high school students having sexual experience, ...

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What kind of female bust do you like? It's a question we often ponder in various ways for far too long each day. Apparently, we're not alone and a lingerie company in Osaka even went so far as to do an online survey to find out the answer. In mid-September, Maruko asked 800 people, even spread across their twenties, thirties, forties, and fifties, and half men and half women. Despite what gravure idols and adult video might have you believe, it's not as simple as guys always want huge breasts (in fact, we're written before about how trends show that Japanese men like smaller breasts, ...

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A recent survey of 1,000 boys and girls in Japan aged between 17 and 19 revealed that only about a quarter had sexual experience, though more girls did than boys, but girls had more negative impressions of sex than their male counterparts. The survey was conducted by the Nippon Foundation, which put up a detailed write-up with graphs on its multilingual online journal, nippon.com. Overall, 23.6% of the respondents had sexual experience. A breakdown by gender found a 5% gap with 26.2% of girls and 21.2% of boys. When asked about what age they had their first sexual experience, the most ...

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As spotted on Twitter by Unseen Japan, a recently announced survey about sex had some troubling results for people in Japan. The survey asked "What's the most pleasurable thing for you?" and, not surprisingly, sex came out top in most countries, though "delicious food" was the top-ranked response in Japan. Any quick glance at the food porn that comprises most of the content of TV shows in the nation will confirm the veracity of this, perhaps, but is it a bad sign? Or rather, just what we already knew from previous research? Sex was bested in Japan by spending time with a loved one, holding ...

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When all is said and done, the human race is driven by some pretty basic urges: eat, sleep, and fuck. Everything else is ultimately just window dressing for what we have come to call civilization and society. But of the three, which is the most important for people today in our nominally sophisticated age? Specifically, which do Japanese people value the most? Japanese survey site Sirabee set out to find the answer to this question by asking 1,781 men and women in Japan, aged between their teens and sixties. Which could you not live without? Food, sleep, or sex? Almost 54% of those ...

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Research regularly shows that Japanese women's breasts are getting larger. And now we have data to prove it over a 40-year period. Bra maker Triumph -- known for its rather silly concept bras -- nonetheless takes mammaries seriously, as you'd expect, and knowing the size of its customers' boobs are inevitably top of its list of priorities. It recently made public the results of a survey it did. Here are the key findings. The subjects of the survey were Japanese females between the ages of 20 through 60 years. And when the data was confirmed, Triumph found that while only 4.5% of its ...

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We think we probably do more than enough damage to Brand Japan by our daily blog posts without perpetuating media myths about "sexless Japan." We see a lot of articles and coverage of this topic, which we feel is a real problem but nonetheless also exaggerated by sensational, mostly foreign reporting. Nonetheless, we like to share interesting twists on this familiar trope. Something like half of married couples are no longer having sex, the studies would have us believe. But this may start younger, since one survey apparently claimed the majority of college students are virgins. This is ...

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Sagami doesn't just make incredibly thin and accomplished condoms, it also conducts research on adult tastes and sexual customs in Japan. In fact, along with Tenga, Japan's contraception manufacturers are the most reliable sources for information and data. And these can sometimes turn up surprising, even shocking, results. One recent survey conducted with 14,100 people in October and November last year across Japan's 47 prefectures nationwide found that 15.2% of women were cheating on their partner or sleeping with at least one more person. Needless to say, the result for men was ...

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